feedback Send feedback on articles in PPB or opinions on industry issues to JamesK@ppai.org. Sherri C. Lennarson, MAS Cliff Quicksell, MAS+ The Value Of Trust In The Promo Business The January 21 issue of PPB Newslink featured a conversation with author and Harvard Business School professor Sandra Sucher on what trust is in a business context, how it grows, and how promotional products leaders can build and leverage it with both employees and clients. Thank you for the terrific article. Spot on. Especially for our industry as we move forward together, to attain performance from start to finish in our distribution channel, freed from the hassles and headaches of COVID challenges. With many moving parts, we all need to move at the speed of doing things well to build the trust of our end users. Collectively building trust reinforces with our end user community that promo is a very viable branding medium, especially as compared to the multiple other options available for investing discretionary marketing/advertising/HR budget dollars. BRIAN GRALL Owner and President LogoMyBiz.com Evergreen, Colorado PPAI 639294, D2 Celebrating Industry Excellence At The PPAI Expo 2022, the Association and the industry celebrated two of its brightest lights, with the induction of Sherri C. Lennarson, MAS, and Cliff Quicksell, MAS+, into the PPAI Hall of Fame. Both have led exemplary careers in the promotional products field, characterized by tremendous work to lift up both it and their peers. Honesty Is The Best Policy The January issue of PPB sought industry professional’s responses to a question posed by a distributor as to whether or not to inform a supplier that their customer service failings had driven them to another vendor. You should absolutely let the sales manager know. I'm certain he/she would welcome the information. While it may be difficult to hear, changes and improvements can't be made if they are unaware of the difficulties customers are having with the sales process. JENNIFER WALKER Account Manager Spectrum Promotional Products, Inc. Wichita, Kansas PPAI 428906, D3 Congratulations, Sherri. This is welldeserved recognition for a lifetime of sharing and helping others grow. GARY HALEY Retired Beacon Promotions New Ulm, Minnesota PPAI 113702, S10 I am so proud of you, Cliff! Thank you for your contributions to our industry and all the positivity you have brought to so many, including myself. You so deserve a place in the Hall of Fame! CHERYL HOKANSON Owner iPROMOTEu/Brand Boosters, LLC Crofton, Maryland PPAI 359512, D2 8 | MARCH 2022 | INNOVATE
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