5Steps To Hiring And Retaining Talent In 2022 I recently shared a cab with the business owner of a print manufacturer who was headed to an industry conference where I was slated to be a presenter on workforce trends and solutions. He turned to me and said, “Ok, then tell me … where the heck did everyone go? Where are the workers and how do we get them to come work for us?” Where, indeed! Unfortunately, they have gone to a variety of places and for a variety of reasons. Some have quit their jobs because of continued COVID hesitancy, some because of ongoing childcare challenges, some have quit to take on new opportunities and the chance to earn more money and gain more workplace flexibility, and some have quit just to take a much-needed break, knowing that when the savings run low there will be ample job opportunities for them to jump back into the labor market. What’s an employer to do? Well, it starts with a shift of mindset and these five steps: Step 1: Imagine the talent you want and S.W.O.T. them. Who are you looking to hire? Is it someone with maturity and experience? Someone with less experience but lots of enthusiasm? Someone local or someone remote? We encourage our clients to visualize the talent they seek and work to understand what their desired employees are looking for. What do they want? Too often, business leaders fail to recognize the unique needs and wants of their talent and focus instead on what they want, as employers. Don’t know what your desired hires want in their lives or in their jobs? Just ask the ones who already work for you, who are in the same demographic, what they want and like about their jobs. What are their strengths and opportunities, and how can you maximize those assets while minimizing the weaknesses and threats that they may bring with them? Companies with positions to fill are facing one of the most challenging talent markets in recent history. Try these ideas to help you think differently about who you want and how to recruit them. by Claudia St. John Double Brain / Harun Ozmen / Jo Panuwat / kurhan / My Life Graphic / sickmoose / Shutterstock.com 64 | JANUARY 2022 | THINK
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