PPB January 2022

THINK As YouTube Users Increase, So Does Marketing Potential A recent report shows a majority of Americans have used YouTube, offering brands the opportunity to broaden their reach and develop a community amongst fans. page 56 Five Steps To Hiring And Retaining Talent In 2022 Companies with positions to fill are facing one of the most challenging talent markets in recent history. Try these ideas to help you think differently about who you want and how to recruit them. 54 VIEWPOINT POST-PANDEMIC PROMOTIONS: THREE IMPORTANT TRENDS FOR 2022 62 FIVE MINUTES WITH MITCH SILVER, VP OF PRINTABLE PROMOTIONS page 64 | JANUARY 2022 | 53

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