Eco-Friendly Products if sustainability or corporate social responsibility is important to them and if they want to see options reflected in their merchandise. Many companies have policies and strategies in place to address their environmental impact and will welcome a conversation about how you can help,” says Taschereau. “The second is to start to share more information about your products. If you can find it, start adding information about where the products were made, and what they’re made from. A good first step is to just start adding eco-friendly options in your presentations, whether clients ask for it or not. You might be surprised by what they pick.” But finding eco-friendly products isn’t an easy task. The GreenPrint study found that most Americans (74 percent) don’t know how to identify sustainable products, and most people doubt companies when say they are environmentally friendly. Fifty-three percent of Americans never or only sometimes believe such claims, and to trust a company statement, 45 percent of Americans say they need approval from a third-party. Distributors can become guides for companies looking to connect with consumers’ new green consciousness. Understanding and communicating how products are eco-friendly is key. Taschereau says, “Starting in 2020, we’ve seen a surge in the number of eco-friendly products in our industry, and they’re showing up less as ‘niche’ products and more as core offerings. We’ve seen suppliers up the standard for product descriptions and marketing materials to ensure that statements are accurate and that the information is easy to share with our end buyers.” Consumers want to see action on the environmental issue. According to a survey from BCG, a marketing consulting firm, 87 percent of people said companies should integrate environmental concerns into their products, services and operations to a greater extent than they have in the past. This consumer expectation has the cost Eco -Fr i end l y This eco-conscious pouch is made of recycled PET fabrics with color accents. Reusing available materials saves resources and is one action that makes a positive impact. Made with 76-percent post-consumer recycled PET equivalent to two plastic water bottles, it has a zippered main compartment, a front slip pocket and a carry handle with grommet. Koozie Group / PPAI 114187, S13 / www.kooziegroup.com Use this recycled cotton market bag time and time again for any client. Crafted of eight-ounce recycled cotton, the full-size grocery tote includes an educational product hangtag, sturdy 22-inch shoulder straps and has plenty of space to add on a message or logo in a variety of locations. Gemline / PPAI 113948, S11 / www.gemline.com 48 | JANUARY 2022 | GROW
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