Ask The Swag Coach: Scaling Your Swag Business Beyond Yourself by Josh Frey Seventh in a series In this series, distributor owner and sales coach Josh Frey answers frequently asked questions on a wide range of sales topics. Yes, I am a sales guy, but I am also a business junkie and seasoned entrepreneur. I started my first business at the ripe age of 22, straight out of college. The only thing I knew was that I wanted to be wildly successful, and to me that meant having a multi-milliondollar business, a big office and lots of employees. I was highly focused on “controlling” or “owning” all aspects of the business. Back in the day, this was how you made money, and these were the badges of honor in my mind, or so I thought. Fast forward 28 years later and, aside from being a lot older and grayer (and maybe a little wiser), I prefer to keep things simple. I don’t have any employees. I don’t have a big office. And my focus is not on top-line sales, but on bottomline, take-home dollars. Time is as valuable to me as money, and I now spend my time doing what I love (and handing off the things I don’t want to do). I’m less worried about controlling everything and more inclined to partner or outsource as much as I can, while keeping my finger on the pulse of the business. While this took me a solid 15 years to learn, I am here to help you shorten that learning curve. Whether you’re a seasoned industry veteran or just getting started in this business, there are so many ways to get what you want when it comes to operating your swag business and setting it up for scale. Figuring out what works best for you will prepare you for greater success and enjoyment in this industry. For me, getting there meant outsourcing to best-in-class partners who could handle my back-office needs (order processing, customer service and accounting) and allow me to spend the majority of my time doing what I enjoyed the most—sales and building meaningful relationships. Three steps to discover and develop your own personalized model to grow your business. 44 | JANUARY 2022 | GROW
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