Giving In ToGoodness Cliff Quicksell, third from left, with Pyramid Award winners, from left, Darrell and Greta McChesney of Team Iowa, Paul and Stephanie Zafarana of PICA Marketing Group, and Drew Pulliam of Pinnacle Branding. Cliff Quicksell, MAS+, is a longtime industry speaker, consultant and marketing professional, and with nearly 40 years of experience, he’s always working to educate his colleagues and peers, all the while remaining teachable. By Danielle Renda Cliff Quicksell, MAS+, is a known marketing enthusiast. With nearly four decades of experience in promo on both the supplier and distributor sides, and three decades as a professional speaker and consultant, Quicksell has a portfolio of feats as expansive as the range of promo products, including his induction into PPAI’s Hall of Fame during The PPAI Expo in Las Vegas this month. It’s an honor that grants permanent recognition to individuals who have made significant contributions to the industry and/or their communities. But if you were to ask Quicksell how he’s achieved success over the years, he’ll turn the focus away from himself, giving credit instead to the many people who have helped him. “I didn’t get here alone,” he says. “Everybody contributed at some level, and I just hope that other people see the value in being able to give back and how important it is.” As president of his Walkersville, Maryland, speaking and consultancy firm Cliff Quicksell Associates, Quicksell has helped hundreds of clients to achieve their marketing goals, but he’s also given back to the industry time and again— and done so tirelessly. Over the years, Quicksell has given nearly 4,700 speaking presentations at industry shows with signature topics including, “Maximizing Your Time Management by Evaluating and Segmenting Your Clients,” “Selling Apparel A to Z” and “The Promotional Apprentice – Transitioning to a Sales & Marketing Consultant,” in addition to writing more than 1,200 articles for global publications including PPB magazine, Counselor, AdVantages and PromoCorner. He’s also created more than 75 webinars for regional associations, self-published three books—his latest is 30 Seconds To Greatness—created two industry blogs, “Jumpstart Monday” and “30 Seconds to Greatness,” and served in numerous volunteer roles for both PPAI and his regional association, Chesapeake Promotional Products Association (CPPA). For the past year, Quicksell has also been working as a content generator for DASH, a subsidiary of 8 Legged Media Group, where he produces written content, creates webinars and PPAI Hall Of Fame/Cliff Quicksell, MAS+ | FEATURE | JANUARY 2022 | 17
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