INNOVATE Celebrating Extraordinary Success PPAI honors Sherri Lennarson, MAS, and Cliff Quicksell, MAS+, with induction into its Hall of Fame during The PPAI Expo 2022 this month in Las Vegas. page 12 ‘Gearing Up’ For The Outdoors Consumers are discovering a renewed appreciation for and interest in outdoor activities—whether that’s partaking in action-packed sports or taking longer walks around the neighborhood— and presenting brands with a new opportunity to enhance the enduser experience. page 22 30QUESTION: POOR CUSTOMER SERVICE CAUSED ME TO CANCEL A LARGE ORDER. SHOULD I TELL THE SALES MANAGER? 32MARKETING: HOW ‘GOOGLE MY BUSINESS’ CAN BOOST YOUR PROMO BUSINESS SEO Photography by Sean Badger. | JANUARY 2022 | 11
RkJQdWJsaXNoZXIy NzU4OQ==