What’s Happening Inside PPAI This Month P. 83New PPAI Board Members Reveal How They Want To Make A Difference For PPAI, Industry P. 85Hollady Farison Joins PPAI As Its New Business Development Account Manager Compiled by James Khattak New PPAI BoardMembers Reveal HowThey Want To Make A Difference For PPAI, Industry PPAI announced new board members in October—Chris Anderson, CEO of Braintree, Massachusetts-based supplier HPG; Denise Taschereau, cofounder and CEO of Vancouver, BritishColumbia-based distributor Fairware Promotional Products, andMelissa Ralston, chief revenue officer of Tampa, Florida-based supplier Koozie Group. Anderson and Taschereau have been elected to the PPAI Board of Directors following approval of the slate by PPAI members in September’s election; they will both serve a four-year term. Ralston has been appointed to a two-year at-large director position on the PPAI board. All three new directors will begin their terms immediately following The PPAI Expo 2022 in January. PPB spoke with these new board members to learn more about their backgrounds and the goals they are looking to achieve during their upcoming board term. Chris Anderson joined the promotional products industry in 2002 with supplier HandStands and became president of the company in 2009 and CEO in 2010. Under his leadership, HandStands expanded its distribution into 138 countries and closed multiple strategic acquisitions, including the sale of the business to HPG in 2018. Anderson became CEO of HPG in 2019. PPB Why do you want to serve on the PPAI board? Chris Anderson: I already have a large personal and professional stake in the industry and, given that it is at a historically-unique inflection point—coming off a global pandemic (we hope!) and with technology enhancing and disrupting the marketplace at an increasing pace—I am interested in playing a part in helping to steer the Association—and, by extension, the industry—in a direction of continued (if not expedited) innovation, growth and prosperity. PPB What unique strengths and experiences do you bring to the PPAI board? Anderson: I have been a part of Chris Anderson Denise Taschereau Melissa Ralston mariakray / Shutterstock.com | DECEMBER 2021 | 83 CONNECT
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