Promotional products create a positive influence on the recipient. 50% are somewhat likely (7% are extremely likely; 18% are moderately likely) to switch brands if they receive a promotional product they really liked from a company they had not done business with before 86.5% strongly or somewhat agreed that promotional products are a good way to learn about new businesses in the area 83% strongly or somewhat agreed that promotional products received at events make their experience more memorable Promotional products are preferred over other types of advertising media. 81.8 % strongly or somewhat agreed they prefer to receive a promotional product than listen to a 30-second radio commercial 81.2 % strongly or somewhat agreed they prefer to receive a promotional product than watch a 30-second TV commercial 95.4% strongly or somewhat agreed they would rather receive a promotional product than a promotional email 85.6 % strongly or somewhat agreed they would rather receive a promotional product than a promotional mailer How far would consumers go for free, highly desired, limited-edition logoed merchandise? How far would consumers go to get a particular logoed item from their favorite brand? Tina Berres Filipski is editor of PPB. 68.4% Enter a drawing 66.5% Provide feedback to survey/focus group 55.5% Write a review for product or service 48.4% Follow their social media account 40.3% Sign up for products or services 30.6% Post on personal social media account 15.6% Upgrade an existing membership or service plan 64.5% Sign up for a loyalty or rewards program 62.1% Go to a specific booth at a trade show 44.9% Show up early to an event 42.6% Refer a family member or friend 36.1% Call a specified phone number 29.9% Make an unplanned purchase 28.3% Attend and event that you had not planned to attend 7.6% Travel more than 50 miles PPAI Research | FEATURE | DECEMBER 2021 | 67
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