Promotional products are kept by consumers for these reasons. Promotional products are frequently kept for years. 75.4 % The item is useful 38.3 % Reminds me of an event or experience 34.8 % The product is fun to have 34.1 % I like the design 32.9 % I wanted or needed the product at the time I received it 27.4 % Reminds me of my accomplishments (e.g. t-shirt which displayed a race logo, plaque with award, etc.) 27.4 % Supports a worthy cause 22.2 % I like the message (e.g. funny, inspirational, etc.) 19.7 % Something about the brand design (color, quality, etc.) makes the product attractive to wear / display 19.1 % I feel loyal to the company or brand that gave it to me 17.7 % Provides a sense of connection (e.g. Yankees fan, Lifetime Fitness member, etc.) 16 % Allows me to identify with company or brand in social settings 15.6 % The product was something I wouldn’t have bought for myself, but always wanted 11.8 % Makes me feel part of the brand community 10.2 % The product is a conversation starter 8.8 % Longer than three months 8.9 % Longer than six months 19.4 % Longer than one year 14.2 % Longer than three years 48.7 % Longer than five years Promotional products garner favorable reactions from consumers. 94 % like receiving promotional products 89.4 % strongly or somewhat agree that they like receiving free promotional products from companies and brands they love 88 % use products that are logoed when they support brands or causes you know and like 83% say promotional products make an experience more enjoyable 79% have posted about a promotional product they received on social media 61% said they could name the advertiser on a promotional product they received in the past 12 months 58% equate the quality of a promotional product received with the reputation of the company or brand that gave it to them 24% come into contact with a promotional product daily FEATURE | PPAI Research 64 | DECEMBER 2021 |
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