Ask The Swag Coach: Plan Your Work, Then Work Your Plan by Josh Frey Sixth in a series In this series, distributor owner and sales coach Josh Frey answers frequently asked questions on a wide range of sales topics. The end of 2021 is fast approaching. What are you doing to gear up for your 2022 sales? I know, I know—it’s the end of the year and you’re tired of the sales grind and ready for the holidays, right? But now is the best time to start planning for 2022 with a goal of having your best year ever. Whether 2021 has been a year to remember (or a year to forget), there is no substitute for a sales and action plan. As my Uncle Marvin always taught me, “Plan your work, then work your plan.” Maybe your sales goal is to reach or exceed $1 million? Maybe your goal is to earn a full-time living so you can quit your day job. Maybe your goal is to build your promo business beyond your own sales and develop a salesforce. Regardless of your goals, there is no better way to stay focused and keep your eye on the prize than to create a sales and action plan for your promo business. What is your theme for the year? What is your strategy for getting new customers and retaining old ones? What are you doing to separate yourself from the competition and increase your “take home” dollars? Do you have a plan for what you are doing every day, on a week-to-week basis to stay proactive with your sales efforts? Do you have a plan to keep you focused, and consistently engaged in revenuegenerating activities? I used to hate strategic planning, and now, I love it. Why? Because strategic planning has been the key to scaling my promo sales and business faster, more profitably and enjoying it more. How do you know where you want to be at the end of the year if you don’t have goals and a plan for getting there? I use a planning tool that has changed my business for the better—it’s the same oneyear sales and action tool we use for our Swag Coach Small Group Coaching members, and it will work to help you proactively plan for your promo success too. Here are five steps for setting up your sales and action plan for 2022. 52 | DECEMBER 2021 | GROW
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