4 Perspectives We’re Stronger Together. Join Us. 8 Feedback 11 INNOVATE 12 Question Trouble With An Incomplete P.O. 14 Eye On Apparel Road Warriors 33 GROW 34 Editor's Picks Drinkware 42 Market To Market Travel 52 Sales Plan Your Work, Then Work Your Plan 54 Marketing The Client’s Lifetime Value 59 THINK 60 Profile Peter Hirsch, MAS 69 Fast Forward A&W Restaurants Rolls Out High-End Merch Collection 75 CONNECT 76 Close Up Quinn Bui, Raining Rose 80 PPPC Communiqué 83 Inside PPAI 87 New Members 93 Datebook 98 The Creative Calendar Ezhevika / Viktor Chursin / Shutterstock.com 24COUNTDOWN TO THE PPAI EXPO An attendee guide to the industry’s largest and longest-running show—and the most important one in decades—returning to Las Vegas, January 10-13, 2022. By Africa Studio / Entrieri / In Green / Mind Pixell / ONYXprj / prapann / Shutterstock.com 62FOR THE LOVE OF PROMO PPAI’s 2021 Consumer Study Report reveals the importance of promotional products in consumers’ lives. contents Promotional Products Business The Official Business Monthly of Promotional Products Association International DECEMBER 2021 | DECEMBER 2021 | 3
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