Tr ave l Market Snapshot Whether it’s the open road, the friendly skies or the seven seas, people are ready to get out again. However, COVID remains a top concern for both leisure and business travelers. An August Gallup poll revealed that 61 percent of Americans favor vaccination requirements for air travel. Three out of four travelers say they would pay more for a trip with additional health and safety protocols, such as rapid testing, according to Flywire. Most people (73 percent) believe vaccine passports can help make travel safe again, according to multinational market research firm Ipsos. Older adults and those with a higher level of education are most likely to support vaccine passports. Even once they get to their destination, almost half of all travelers (47 percent) continue to be highly cautious by wearing a mask outdoors and limiting contact with others, according to the 2021 Immarsat Passenger Confidence Tracker. Only one percent say they are not taking precautions anymore. Travel brands can use promotional campaigns to bring safety to the forefront. Use promotional products to reach out to travelers and communicate low-risk options, such as contactless arrival kiosks. Connecting With Corporate Travelers Want to get your client’s brand in front of business travelers? Get to know this group. • Two-thirds have a bachelor’s degree • They have an average household income of $82,000 • 60% are male and 50% are 45 years and older • Corporate travelers go on trips to attend conferences (62%), meet with other companies for business planning (56%), pursue professional development (44%), meet co-workers in a different location (40%) and pitch new products (30%) Source: FinancesOnline.com Destination: Vacation Here’s where travelers say they want to go on their next vacation: Beach resort 45% Major city 36% Small town or village 33% Rural area 25% Mountains 23% Source: Expedia PTO > Pay More than a third of people would trade a pay raise for more vacation time, according to Expedia Group’s 2021 Traveler Index. Top Reasons For Travel Travelers pack their bags and jet away for various reasons. Here are four of the biggest ones, according to Expedia: To enjoy new experiences 56% To learn about other cultures and communities 51% To boost physical and mental wellness 48% To become a more well-rounded person 33% A New Kind Of WFH WFH has taken on a new meaning: work from hotel. Many travelers are taking advantage of the flexibility to work anywhere. For example: • 34% of travelers have worked from domestic or international accommodations, such as a hotel or resort, during the pandemic • 28% of travelers worked four to six days away from home • 23% worked six to 10 days away from home • 59% say remote work will be a consideration in their future travel plans Promotional products can help promote the specific business services hotel and short-stay accommodations offer. Source: Flywire 44 | DECEMBER 2021 | GROW
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