give up watching sports for a month in exchange for a vacation, according to Expedia. About one in three people say they would give up online shopping, social media and TV shows for a month to get away for an adventure. People have a strong desire to travel—for both personal and professional purposes. If you’re enthused about attending The PPAI Expo in Las Vegas next month, you’re in good company. According to the Amex Trendex, a trend report from American Express, 80 percent of people are either hopeful, happy or excited about traveling for in-person events again. After months of Zoommeetings, people welcome face-to-face interaction. Most business travelers (80 percent) believe their professional lives and career opportunities suffer without travel, according to a study by SAP Concur. The study revealed that 54 percent of workers say they like making personal connections with clients and colleagues, and 52 percent like experiencing new places. Almost half of professionals (41 percent) say business travel is a chance to take a break from everyday life and change up their usual routine. While business travel isn’t projected to recover as swiftly as leisure travel next year, the Global Business Travel Association still forecasts the segment to reach nearly $1.6 trillion by 2024. As the world continues to adapt to the pandemic, travelers are eager to venture out again—and to do so safely. Businesses such as hotels, cruise lines and airlines can use promotional products to educate and ensure guests and passengers about safety protocols. They can also use logoed items to drive reservations and recruit workers. Brands that want to reach travelers can tap into logoed products to help make the journey smoother or the destination more enjoyable. Read on for insights into the travel market and get ideas on how to navigate the way forward. Campaign Collateral The Professional Backpack and Rolling Case Combo will impress any corporate traveler. A checkpoint-friendly backpack features four separate sections and fits a 16-inch laptop. The rolling laptop case also includes four distinct sections and features a telescoping handle and in-line skate wheels. Both come with a lifetime warranty. Mobile Edge / PPAI 314937, S1 www.mobileedge.com The Birmingham Travel Gift Set includes a matching leatherette passport holder, key ring and luggage tag. The passport holder has four card slots to carry important identification, credit and other types of cards. The luggage tag features a clear plastic view window for easy identification and buckled strap. Each piece includes a metal plate for engraving and come boxed together with a die-cut foam insert. Logomark, Inc. / PPAI 110898, S12 / www.logomark.com | DECEMBER 2021 | 43 GROW
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