GROW page 42 Ready For Takeoff Travel is back. Here’s how promotional products can help brands reach new heights and make the most of the coming travel boom. Hydration Fascination Whether it’s coffee on the way to work, water during a jog or champagne for a toast, people are sipping on beverages all day, every day. With endless designs and ways to personalize them, practical, high-performance drinkware is a gift for all, that’s perfect for every season. page 34 52SALES PLAN YOUR WORK, THEN WORK YOUR PLAN 54MARKETING THE CLIENT’S LIFETIME VALUE | DECEMBER 2021 | 33
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