Road Wa r r i o r s by Danielle Renda All Dressed Up And As businesses continue to ramp up their operations and the travel industry works to recover, people are growing more comfortable taking trips, for work but more so for pleasure. Though international travel isn’t estimated to make a full recovery until 2025, according to the U.S. Travel Association and the Global Business Travel Association (GBTA), domestic travel in the U.S. has returned to pre-pandemic levels, reports VOA News. With millions more Americans on the move for various reasons, brands have a renewed opportunity to promote their messaging through wearables designed to withstand the wear and tear of travel. But even despite the renewed efforts to boost travel as a whole, there’s some areas that remain deeply impacted by the recent pandemic, and that includes business travel. In 2019, preceding the pandemic year, Americans took 1.3 million domestic business trips each day, totaling 464 million trips for the year, according to GBTA and Statistica. This same year, U.S. businesses spent $357.9 billion Everywhere To Go Corporate travel still has a ways to go to reach prepandemic levels, but it’s certainly on the rise, and business travelers are even more eager to hit the road and reconnect with clients, colleagues, partners and end users, both near and far. As business travelers adjust, promotional products can help them to feel more comfortable and better prepared. 14 | DECEMBER 2021 | INNOVATE
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