PPB November 2021

have distinguished themselves through their vision, drive, innovation, character and leadership, contributed to the development of technologies, breakthrough product development or decorating techniques that stand out in industry advancement. Tom Constantino formedNoteworthy Co. in 1954 and invented litter bags. He also coined the slogan “Don’t be a litterbug - Use a Litterbag” for the Keep America Beautiful organization andwas known to personally get on calls with distributors and their clients to explain litter bags and how they need to be in every car. “A litterbag is an absolute necessity in every car in the United States … if we expect to keep our country clean and green.” The popularity of the litterbag, and Constantino’s concept for “in- car” advertising, opened a new opportunity for the industry, and bagmanufacturers saw a newway to capitalize on their product’s ad potential. Constantino also worked to create crime prevention and drug awareness using coloring books to get themessage out. Ronald L. Cook of Glass Graphics created, staffed andmanaged a two-and- a-half-day sales training seminar called the Sales Institute Program. It was conducted inmajor cities around the country and featured general sales techniques as well as industry practices for opening new accounts and account development. He also created the Supplier Management Institute as the first educational program to focus on the needs of suppliers only. In his work with PPAI, he increased its education day attendance from200 to 2,000 at the SanDiego Summer Show in 1973. He also sold the Association’s board onmajor investments to fund education day programs inDallas and Boston. Additionally, he co-authored 17Marketing Problems Specialty Advertising Can Solve andwas one of eight original founding members of the NewEngland Promotional Products Association (NEPPA). Instrumental in the creation of what is nowPPAI, EdwardHalperin of Perin Product Corp. assisted in themerger of the Advertising Specialty National Association (ASNA) and the Advertising Specialty Guild to create SAAI/PPAI, making him one of founding fathers of the Association. He opened Perin Plastics Corp. in 1950 makingmatchbook lipsticks, “Lippettes,” and expanded the business into plastic housewares and ice scrappers. He offered the opportunity to place logos on items, not just the standard “Your AdHere in Three Lines.” Perin Plastic Corp. was later renamed Lippette and eventually purchased by Prime Resources Corp. In addition, Halperin held three U.S. patents on products sold in the promotional products industry and developed an award-winning sales program. PPAI: 111248 | ASI: 35375 | SAGE: 50327 | UPIC: ACCENTS | DC:101273 www.americanaccents.com 888.287.7883 PERFECT FOR... Colored Paper Cups ѭ (TKKJJ XMTUX ѭ 4KKNHJX ѭ 9WFIJ XMT\X ѭ (TQQJLJ HFRUZXJX ѭ FSI RTWJ Beverage wraps & sleeves available Great for hot & cold beverages Interior is poly coated Available in several colors Multiple print methods available Made & printed in the USA As low as $0.310(S) 25 piece minimums! | NOVEMBER 2021 | 91 CONNECT