PPB November 2021

box. The kits have been drop-shipped to thousands of customers across the U.S. for media launches, self-promos, company anniversaries, product launches, employee/ team appreciation, prospecting and holiday gifting. Our single-serve containers and pints have been shipped in bulk for office celebrations, “just because” treats, trade- show handouts and kitting. PPB Tell us about your Edoughble do-it- yourself kits and subscription boxes. Lustyan The DIY kit is a fun way to send an interactive gift to clients and staff. We have the DIY kit and the DIY Sammy Kit. The first box contains two pints of edible cookie dough in plain flavors (so no inclusions) and then on the side we provide three baggies of toppings: chocolate chips, sprinkles (colors can be customized with enough lead time) and cookie pieces. So, your recipient can add toppings to the dough to create their own cookie dough flavor to then enjoy by the spoonful or with ice cream. The Sammy Kit contains one pint of chocolate chip cookie dough, a classic, and four cookies for enough ingredients to make two cookie dough “sammies” (sandwiches). PPB Tell us about the Sweet Shop and what treats you sell there. Lustyan Our manifestation of the Edoughble brand came to be when we opened our first Sweet Shop, our physical location, in Los Angeles two months before the COVID-19 shutdowns. It has been a challenging year for the shop, but it is a place where we get to combine our edible cookie dough with freshly-baked cookies and McConnell’s ice cream, and make cookie dough milkshakes, cookie dough and ice cream sandwiches, and any combo of cookie dough and ice cream you can come up with. We launch new flavors monthly at the shop and create exclusive flavors of dough and cookies. It is also a place where we can connect with our customers and see those amazing smiles in person! PPB Why did you decide to partner with Food Recovery Network? Lustyan When I first launched Edoughble in 2012 as an ecommerce brand, I realized that purchasing dessert online is a luxury and not a necessity. There are so many Americans who do not know where their next meal is coming from. I wanted to be a part of this conscious system and we partnered early on with the Food Recovery Network to donate five percent of net proceeds annually to them, to further support their efforts to turn food waste into food recovery and end hunger in the U.S. Danielle Renda is associate editor of PPB. | NOVEMBER 2021 | 73 THINK