PPB November 2021

GROW page 40 Gray Pride The over-65 set is 54-million strong and ready to spend. Here’s what to know about marketing to this often forgotten but active and growing segment of consumers. Creating Forever Customers Companies that outclass the competition almost always do so because of the level of customer service they provide. Meet this year’s 12 Service Superheroes who strive every day to make sure that experience is exceptional. page 26 48 SALES HOW TO CRUSH YOUR HOLIDAY GIFT SALES 50 EDITOR'S PICKS KITCHENWARE | NOVEMBER 2021 | 25