PPB November 2021

Color My World Neutrals are trending in wearable fashions, but so are fresh, brilliant, cheerful shades, including those that grew in popularity across social media, such as Millennial Pink and Gen Z Yellow. F ashion wouldn’t be what it is today, or ever, for that matter, without color— and neither would marketing. So, when it comes to wearables, the marriage of color in fabrication and design is both major and multi-purposeful, but above all, it can be truly magical. From vibrant-colored retail-fashion tanks with phrases from popular TikTok videos and trendy, on-brand pullovers gifted to employees to recognize a company anniversary, to dyed t-shirts given to distinguish school sports teams, volunteers and extracurricular groups and vibrant bracelets worn to signify support of a belief or cause, color is a way for businesses, corporations, philanthropies and other efforts to incorporate their mission and brand personality into wearable products that serve as ongoing promotions, and also add uniqueness to their products. Color is also a way for consumers to express their own personalities through the shades and patterns they choose to wear. Use of color presents consumers with choices, allowing them to select pieces that complement both their day-to-day needs and also their personal preferences. Color also provides brands with a way to sell more product. When consumers like a garment’s style, fit and feel, they are likely to want one in every color. Co l o r Tr ends PANTONE 13-1513 Millennial Pink DavideAngelini / Prostock-studio / Shutterstock.com INNOVATE 16 | NOVEMBER 2021 |