PPB November 2021

Self-Promos: Show Your Clients Your Creativity Talk is cheap, but demonstrating what you are asking others to do is essential to spark interest and garner and maintain credibility with clients and prospects. by Cliff Quicksell, MAS+ O ver the years, as I navigated the waters of the promotional products industry, I have discovered that if I want to survive, stay relevant and top-of-mind, I have to do things differently frommy competition. In looking at my deliverables, the products and services I sold to my clients, I realized something was missing. I had to change my thought process. I needed to churn the waters. I needed to become a disrupter. That term often causes a negative response, bringing to mind someone who is contrary and difficult, but not in this case. Becoming a disrupter was an internal process. I learned to disrupt my mindset, flip what I did on its head and differentiate it by taking it to the next level. One of the things I identified was that many of my competitors were doing the same thing and most of the things they were doing lacked creativity. So, I became a disrupter. Creativity As A Disrupter Over the ensuing years, I noticed the more I marketed myself in a creative and unique way, the more clients began to take notice. As I built certain campaigns that identified a challenge I was facing and created measurable Key G-Stock Studio / Shutterstock.com 12 | NOVEMBER 2021 | INNOVATE