PPB October 2021

Bags And To t es in any promotion, campaign or event. “Totes and backpacks are a relatively inexpensive way for advertisers to get their message out to a wider audience and keep it there,” says Paul June, vice president of marketing for supplier Mobile Edge. “These products are high quality and enjoy broad appeal, so people tend to hold onto them and use them, which means your imprint gets seen by more people over a longer period of time.” According to industry research, bags with logos are kept for an average of 11 months, extending a client’s advertising investment. But if distributors hope to get these products in end users’ hands, they’ll have to work within the industry-wide supply chain issues. Gary Semrow, vice president of supplier American Ad Bag, says, “Currently, the bags that have been the hardest to keep in stock during this supply-chain squeeze have been reusable grocery bags, coolers and wine bags. Most of the shortages are occurring because many large retail companies that often buy direct on their own have been experiencing the same delays with getting their containers delivered, just like promotional product suppliers are. This is causing the large retailers to come to promotional product distributors and buy up large quantities of these bags. My best advice to distributors is to contact the supplier and find out all size and color options currently in stock to have alternative ideas ready. Educate the end user and push them to make a fast decision because that inventory changes rapidly.” With one of the lowest costs per impression of any other promotional product in the U.S., bags are not only useful, but also cost- effective. Whether it’s a backpack or a high-quality tote bag, distributors can rely on bags to communicate a lasting and memorable message. Bags and Totes Perfect for day trips to the beach or lake, this canvas boat tote is a reliable go-to. Crafted of 16-ounce cotton, it has a double-striped body with a large main compartment and metal grommets secure the 24- inch soft cotton rope handles. Prop 65-compliant. Evans Manufacturing / PPAI 110747, S10 www.evans-mfg.com The Florida Tote is a reusable shopping tote bag available in fun, bright colors, making any imprint stand out. Made of polyester, this tote features integrated double handles, and it can carry up to 15 pounds. Goldstar / PPAI 114031, S10 www.goldstarpens.com Get through security checkpoints in a breeze at sporting events, parades, festivals, trade shows, concerts and other events with the Wrigley Stadium Tote Bag . Made of clear vinyl with vibrant trim and handles, it’s available in an assortment of colors. Prop 65-compliant. High Caliber Line PPAI 205801, S10 www.highcaliberline.com 52 | OCTOBER 2021 | GROW