PPB October 2021

Ask The Swag Coach: How To Use Technology To Sell More Swag by Josh Frey Fourth in a series In this series, distributor owner and sales coach Josh Frey answers frequently asked questions on a wide range of sales topics. L et me start off by saying I am a sales guy, not a tech guy nor a social media guy. That said, I assumed both could help me build my promo business, but had no clue how to go about implementing them or, for that matter, even figuring out which technologies and social media outlets were the best to use. And I had one other huge problem—I was deathly afraid to have to learn something new and possibly add to my already overloaded plate of things to do. So, I figured I would find someone who could do the work for me. I remember meeting with an entrepreneur friend of mine who has a successful tech startup and asked him, “Mike, do you know anyone I can hire to help me implement some ways to get my clients to buy online and generate internet leads for my business?” You see, while I was afraid of technology and social media, I was even more afraid of being left behind. In the Washington, D.C. area, where I am based, I have watched all these businesses 48 | OCTOBER 2021 | GROW