PPB October 2021

4 Perspectives Driving Discomfort 6 Feedback 11 INNOVATE 12 Question ‘Where’s My Order?’ 16 Eye On Apparel Eco-Friendly 31 GROW 32 Market To Market Health and Wellness 48 Sales How To Use Technology To Sell More Swag 50 Editor's Picks Bags And Totes 57 THINK 62 Fast Forward When Companies Get A ‘Bad’ Name—And It Isn’t Their Fault 66 Five Minutes With Patty Ann Watson, Patty’s People Pictures 69 CONNECT 70 Close Up Dr. Darryl and LaDawne Jenkins, The CPS Store 73 Inside PPAI 78 PPPC Communiqué 81 New Members 83 Datebook 88 The Creative Calendar Illus_man / Shutterstock.com Photo illustration by SPARK Publications 22 CELEBRATING THE BEST IN TECH Ten industry companies lead the way as winners of this year’s PPAI Pyramid Awards in Technology. 58 AN OPPORTUNITY TO GROW Dale Denham, MAS+, comes to PPAI as its new president and CEO during a time of unparalleled potential for restructure and growth. 40 SUPPLY AND DEMAND AMPLIFIED Getting back to business after the pandemic created the perfect storm that continues to plague companies around the globe, including promo companies on both sides of the industry. Cover photograph by Sean Badger. contents Promotional Products Business The Official Business Monthly of Promotional Products Association International OCTOBER 2021 fotohunter / Nadiia Ishchenko / Triff / ViDI Studio / Shutterstock.com. Photo illustration by SPARK Publications. | OCTOBER 2021 | 3