PPB October 2021

Workplace Wellness Employees’ daily stress reached peak levels last year, according to Gallup’s 2021 State of the Global Workplace report. On any given day, 43 percent of employees said they felt stressed, 41 percent felt worried, 25 percent felt sad and 24 percent felt angry. Talk to your corporate and association clients about creating a wellness program for employees. From exercise challenges to mental health training, companies can use promotional products to encourage participation, create camaraderie, educate workers about offerings and make these activities fun and memorable. Target Your Wellness Promotions Want to get your client’s brand in front of the gym crowd? Consider their reasons for working out: • 55% work out to get stronger • 49% use their club to reduce stress or boost their mood • 48% exercise to improve flexibility • 48% go to the gym to build muscle • 25% use a gym or health club to address a health problem Source: International Sports Club & Health Association The Country’s 10 Fittest States These states boast the highest number of gyms, the lowest obesity rates and residents with the most outdoor passions. Exercise.com named these 10 states the fittest in the nation: 1 Colorado 2 Connecticut 3 New Hampshire 4 Rhode Island 5 Minnesota 6 Massachusetts 7 Hawaii 8 Montana 9 Wisconsin 10 Idaho Understanding Wellness Consumers Not all consumers have the same wellness preferences. According to McKinsey, wellness consumers fall into three distinct groups: 1 Wellness enthusiasts : These consumers tend to have the highest incomes. They follow brands on social media, track new-product launches and get excited about innovations. 2 Socially responsible consumers : These people lean toward more sustainable brands and prefer those whose products have clean or natural ingredients. They’re willing to spend more for these brands. 3 Price-conscious consumers : These people believe wellness products are important. However, they carefully consider features and benefits and look for the best deal before buying anything. Where Employers Are Spending On Wellness Here are the areas where employers say they are investing the most resources: • Mental health programs: 88% • Telemedicine programs: 87% • Stress management resources: 81% • Mindfulness/meditation resources: 69% • Wellness passports: 63% And here’s where employers say they plan to dial back their funding: • Health fairs: 60% • Stocked kitchens: 54% • Biometric screenings: 53% • On-site fitness classes: 48% • Gym membership reimbursements: 38% Source: 2021 Employee Wellness Industry Trends Report from Wellable | OCTOBER 2021 | 35 GROW