PPB October 2021

Campaign Collateral Want to kick off a corporate wellness program? Look to custom coins . Companies can give these customizable coins to employees to celebrate milestones as they work to achieve healthier lifestyles. Choose from aluminum, antique brass and antique nickel. Osborne Coinage Co. / PPAI 112630, S3 / www.osbornecoin.com from day spas and boutique gyms to preventive medicine and fitness apps. Globally, the market is worth about $4.5 trillion, according to the Global Wellness Institute. By 2025, this industry could top $6 trillion. Even BP (Before the Pandemic), wellness was top of mind for many consumers. Between 2019 and 2020, Google search trends showed a 250-percent jump in searches related to self-care. On Instagram, #SelfCareSunday has become a way for wellness-seekers to show how they recharge for the week ahead. Beauty and skincare brands are also jumping on the #SelfCareSunday trend, with many seeing double- digit growth in earned media value, according to Tribe Dynamics, an influencer marketing platform. It’s no surprise that pandemic- related stress has prompted people to prioritize their #SelfCare—and not just on Sundays. A Harris Poll survey shows that 64 percent of people are focusing more on mental health, 35 percent are participating in creative activities more often, 31 percent are praying more and 25 percent are upping their time outdoors compared to BP. This focus on wellness isn’t just a fad. Consumers around the world are viewing their health through a new lens. According to a survey fromMcKinsey, 79 percent of people believe wellness is important and almost half (42 percent) consider it a top priority. This is promising news for brands in the health and wellness world. People want to protect their physical health and relax their minds. Through promotional campaigns, brands can get in front of their target audience and promote wellness even during a pandemic. Brands that produce supplements, vitamins and probiotics can help their product stand out with the custom FasTurn ® Rectangle Label . Include a coordinating packaging element to extend the branding. Label Works / PPAI 111141, S3 / www.labelworks.com | OCTOBER 2021 | 33 GROW