PPB October 2021

feedback Send feedback on articles in PPB or opinions on industry issues to JamesK@ppai.org . The Importance Of Listening On August 9, Promotional Consultant Today shared “Seven Tips To Master The Art Of Listening,” with advice fromMike Montague, vice president of online learning and development for Sandler Training, on how to be a better listener. This was very informative and accurate. I would say that listening is the most important thing you can do in all aspects of your life. DAVID LAMOTHE Corporate Fulfillment Sales King Sportswear North Bay, Ontario PPAI 737740, D2 Building More Opportunities For New Business In PPB’ s September issue, the Market To Market section focused on the busy construction industry as a growing segment with many promo opportunities for distributors. Great article! It’s my understanding that many construction firms prefer Made In USA products. Is there a list of Made In USA items tailored or aimed at construction companies besides the items shown in this article? Thank you and please keep these super articles coming. DAN AHERN PROforma Albrecht Corte Madera, California Editor’s Response: The SAGE search engine allows distributors to search and sort products in the system using a variety of filters, and the filters can be used together to narrow down a search. A SAGE Total Access subscription, which includes SAGE Online, SAGE Web and SAGE Mobile, is available to distributor companies in North America when they join or renew their PPAI membership. SAAC Expo Overcomes Pandemic Concerns With Successful, Well-Received Event On August 5-6, Specialty Advertising Association of California (SAAC) returned to in-person trade shows with the SAAC Expo 2021 at the Anaheim Convention Center in Anaheim, California. The event drew distributors from across the region to connect with peers, introduce their clients to the latest and greatest promotional products and be inspired about what’s to come. Health and safety were at the forefront of the event and though not required by the county or convention center, organizers made sure to have PPE readily available. It was great to reconnect with industry colleagues who we haven’t seen in person since January 2020. The smaller show at the Anaheim Convention Center allowed for terrific and helpful conversations with suppliers that can’t take place at larger shows. STACY WEISS, MAS Your Choice Or Mine Rancho Mirage, California PPAI 173979, D2 8 | OCTOBER 2021 | INNOVATE