PPB September 2021

rep in this industry, but when you get bogged down with all the administrative tasks—and, let’s be real, sales reps aren’t that great at them—it becomes stressful.” She adds, “It’s really about letting the computer do what it does best, and letting sales reps do what they do best.” When it comes to adding products, Pack says the options are limitless. “As a sales rep, you know that your clients are going to dictate what products are offered on your storefront and how they are decorated. OrderWrite gives you the flexibility to work with any supplier and also decorate your products in any way.” For suppliers, OrderWrite also eliminates manual entry of these long-detailed orders. “With a click of a button, our system provides suppliers and decorators with the information they need to process and fulfill orders. No more manual entry,” she says. After all, the driving force behind the development of OrderWrite was to make the sales reps’ lives easier. Pack says OrderWrite users are excited by how the platform effortlessly supports sales reps. “When we are showing sales reps how to use OrderWrite, you can see their wheels turning, thinking about the different clients they can use the program for, but we also show them how they can generate new business because it’s so easy to use.” Every day, Pack says that she and her teamwork intently on making OrderWrite as efficient as possible. “I want it to be the best product and service that it can be and that means always improving. I think this industry has had a hard 16 months, and I’m hoping OrderWrite is a bright spot for salespeople and this industry. We want to make OrderWrite an empowering way to move forward.” PPB spoke with Pack to learn more about OrderWrite’s services and how they can help grow sales. PPB What are the distinctive benefits and features of OrderWrite? Pack OrderWrite is like the Swiss-Army-knife ecommerce platform. All of our features and functionalities are designed to help sales reps and distributors do their job. Again, if it’s going to work for sales reps and their clients, it’s got to work for distributors and their support teams. Everything, from making it easy to build storefronts, to the middle and back-office purporting, to our proprietary bin and fulfillment system, is what makes OrderWrite distinct. I say, think about it as a way to offer a repeatable service to your client. I call it “business in a box.” PPB How can OverWrite’s technology help with improving sales? Pack I think OrderWrite makes sales fun again. Before OrderWrite, reps spent a lot of time, when an opportunity would come in, looking for a platform to respond to a customer’s demand for an online ordering system. Then, they’d have to pull together the product, and then do all the managing and logistics. That’s a lot for one person to do. Allowing [sales reps] to focus on what’s fun about the business and what they’re good at is really what OrderWrite is designed to do. OrderWrite was also designed to allow sales reps to be more prescriptive. If you can go onto OrderWrite and proactively learn how to use the system as a sales rep and proactively sell it your clients, you’re going to land bigger and better sales, and you are going to provide more value to the clients you are working with. When it comes back to fun, if you’re in sales, you love landing big orders; there’s nothing better. Kristina Valdez is associate editor of PPB. This is an example of OrderWrite’s backend page. Gr ace Pack 96 | SEPTEMBER 2021 | CONNECT