PPB September 2021

it all together with our fulfillment component system.” Pack says OrderWrite works to eliminate errors across the board. “The important thing is when an individual places an order, that order is accurately processed with that information from beginning to end.” Pack is a third-generation promo professional, so she’s familiar with the nuances and needs of distributors and their clients. “I was the kid whose binder always had a logo on it. I never had to go school-supply shopping, really,” she says, with a laugh. As soon as she graduated from college, Pack got her official start in the industry working in sales. “I was a 100-percent commission-based salesperson. I actually wasn’t given many accounts, so it forced me, very quickly, to hone my new business skills. I was able to get my book of business to $1 million in under a year and a half. I realized there is a value for distributors and sales reps in our industry; it’s not just all online, but we can harness the power of online tools to create breakthrough growth. We just need to define how we do that and put it online.” Pack says her time as a sales rep also transformed her perception of product design and functionality. “You learn a lot of lessons when you’re managing everything from concept to design to production of a project or program,” she says. “One of the biggest lessons I learned was that this is what I like doing. I’m happiest when I’m building and developing solutions for businesses.” Since the beginning of her career, Pack says she wanted and needed the services provided through OrderWrite, especially when growing her book of business. In 2019, Pack left her career as a sales rep and partnered with a team of developers to launch OrderWrite. By empowering each user, Pack says OrderWrite is creating dramatic change. “Most ecommerce platforms are just a convenient way to collect orders, but OrderWrite is actually a tool for salespeople to sell merchandise online and organize the orders as well as provide a framework for backend distributors to fulfill those orders.” In 2020, according to PPAI’s annual Distributor Sales Volume Estimate, the share of online sales for promotional products was 17.3 percent, a drop from the year prior—in 2019, online sales were 18.6 percent—while online shopping increased across most consumer goods categories. “I believe that the reason for that is, so far, this type of technology hasn’t been designed to empower the people behind it,” says Pack. “OrderWrite is designed to empower its user by simplifying the work that it takes to bring these valuable and complex orders to life. It’s flexible, so sales reps get to use it for each client and respond immediately to their needs.” In this digital age, she says, the 17.3-percent sales statistic is mind-blowing. “I think OrderWrite is a great way to take some of those orders that are coming in from emails and phone calls, through a more proficient channel to create breakthrough growth.” By helping to minimize human mistakes, OrderWrite maintains a user experience that is defined by a more accurate order and fulfillment process. “It’s predictable and repeatable,” she says. “OrderWrite was designed to create order out of chaos. If you can provide a predictable and repeatable service to your clients, you can enhance your customer service immediately.” Another benefit of OrderWrite is that, by better organizing key data, it frees up precious time for sales reps to spend with their clients. “You get the fun part of sales back, like product discovery,” says Pack. “Shopping on your clients’ behalf is the fun part of being a sales This OrderWrite screenshot shows an example of a shopper’s page. | SEPTEMBER 2021 | 95 CONNECT