PPB September 2021

So how exactly do these billions of construction dollars get used? It depends on the sector. For example, building construction includes residential and commercial projects, such as offices and restaurants. Industrial construction involves factories, power plants and other large-scale production facilities. Another major sector is infrastructure construction, which involves public works projects such as roads, railways and pipelines. To complete all these projects, the U.S. construction industry employs nearly 7.5 million general contractors, engineers, welders and other construction experts, according to the U.S. Bureau of Labor Statistics. As the population grows, more workers are needed to construct buildings, roads and other structures. This year alone, Associated Builders and Contractors projects the need for an additional 430,000 construction professionals. By working with professional organizations, vocational training schools and chambers of commerce, construction companies can use promotional products to attract the qualified workers they need. Construction firms can also use logoed items to spread awareness about specific programs, show employee appreciation and hammer home their message. Read on for key trends and ideas on how to break ground for new business in the construction market. Waterproof, breathable and exceptionally well designed, the ANSI 107‐2015 Type R Class 3-compliant XtremeDry ® Breathable Rain Jacket is both lightweight and comfortable and chock full of features. Made with an exclusive Pongee Twill, a strong and supple fabric, it has full mesh lining, taped seams throughout and features 3M ™ Scotchlite ™ Reflective Material Segmented Comfort Trim for extreme visibility. In yellow only in sizes S-4X with a matching XtremeDry ® Breathable Rain Pant also available. Vantage Apparel / PPAI 113235, S10 www.vantageapparel.com Campaign Collateral | SEPTEMBER 2021 | 59 GROW