PPB September 2021

4 Perspectives Welcome PPAI’s New President And CEO Dale Denham, MAS+ 6 Feedback 11 INNOVATE 12 Question Considering Canva —Is It A Good Tool For My Clients? 36 Eye On Apparel Premium And Incentive Wearables 43 GROW 44 Editor's Picks Premium And Incentive Products 50 Sales If You Want Better Results, Start With Better Communication 58 Market To Market Construction 61 THINK 68 Profile Gerry Barker, Barker Specialty Co. 73 Fast Forward A Soup-er Summer 93 CONNECT 94 Close Up Grace Pack, OrderWrite 98 PPPC Communiqué 100 Inside PPAI 106 New Members 109 Datebook 114 The Creative Calendar Alexander Limbach / Shutterstock.com Photo illustration by SPARK Publications 14 PPB ’S 2021 RISING STARS 12 unstoppable young leaders who are lighting up the industry. 80 LIFTING UP LEGACIES Heading to college in the fall, 161 students are benefiting through the generosity of PPEF’s scholarship program. On the cover, from top left: Ashley Grenell; Brandon Pecharich; Connor Mathews; Danielle Olszewski; Kara Keister, MAS; Katie Kahler, CAS; Kirsten Elliott; Austin Hayford-Moody; Kristen Filzer; Michael Williams; Sabrina Franz, CAS and Kaylee Shields, CAS. eamesBot / Mopic / Tee11 / Shutterstock.com contents Promotional Products Business The Official Business Monthly of Promotional Products Association International SEPTEMBER 2021 | SEPTEMBER 2021 | 3