PPB September 2021

Webstores AndThe Power Of Choice In Employee Incentives A Spotlight On OrderMyGear’s Webstores Allowing employees to choose from a selection of products from an online company store can provide reward recipients with a sense of ownership and control over the reward they’ve earned. Employee stores are one of the most popular online store types created by Dallas, Texas, business services company and ecommerce platform OrderMyGear (OMG), and provide employees with curated, customized experiences that are tailor-made for them. “Employees pick out exactly what they want, creating a high-end retail experience they are accustomed to,” says Mitch Hammer, OMG’s vice president of marketing. “It’s a reward experience that is most similar to how they shop now and feels like they are getting to pick their incentive versus everyone receiving the same gift, which feels less special. Plus, online incentive stores relieve the burden from the HR or marketing leader from picking out a single gift that pleases everyone, or dealing with guessing sizes on apparel.” Some of the features distributors prefer most about OMG’s employee stores, Hammer says, are the options to offer gift cards that are redeemable in the store; setting up a P.O. store, so employees can’t see the price of the item they’ve selected and can check-out without a payment; and using email authentication, allowing distributors and decision-makers to control access to the store by validating an employee’s email address against a pre-approved list. Custom options available also allow distributors to offer their clients personalized gifts, such as AirPods with initials added on the case, and the ability for clients to share information about specific services, such as virtual yoga, cooking, Pilates or bartending classes. Described by the supplier as the “perfect gift for anyone with pants,” the Premium Gift Box – 40mm Combo offers a set of three high-quality leather belts that recipients can wear every day for years to come. Three styles are included: a bronze style, with a bronze buckle on dark brown leather; a steel style, with a steel buckle on black leather; and a tactical style, with a gunmetal buckle on a black nylon strap. Best of all, the belts and buckles can all be interchanged. The gift is pristinely presented in a matte black gift box with a magnetic closure and premium foil embossing. Available in small, medium, large and custom sizes. Mission Belt / PPAI 771009, S2 / www.missionbelt.com Danielle Renda is associate editor of PPB . | SEPTEMBER 2021 | 41 INNOVATE