PPB September 2021

branding beyond a logo. The pandemic forced us out of our comfort zone, helped us break bad habits and taught us to embrace change. Moving forward, I think that product diversification and digital acceleration will continue to grow and push the industry forward. Biggest concern for the industry’s future: I am most concerned about the potential risks of ordering direct and causing a major shift in the established rule of business. This will disrupt the strong, reliable supply chain currently in place. As increased pressures and heightened expectations impact the day-to-day work of suppliers, it is important to rely on the collaborative nature of the industry. Inspiration: Whether friends, family members or new acquaintances, I am inspired by hearing personal stories and learning about the experiences of others. Whether it’s a story of success or failure, engaging with individuals on a personal level often offers insight and reminds us that anything is possible. As Steve Jobs said, “Stay hungry, stay foolish.” To accomplish in the next 24 months: I would like to visit five new states with the end goal of visiting all 50 states by the age of 50. Professionally, I would like to lead AZX in becoming a top-50 supplier through innovation, technology and updating AZX’s full offering with a fresh perspective. Additionally, I hope to work on my public speaking skills and be invited to speak at an industry-related event in the future. Ideas to recruit and retain more young talent: The best way to attract more young professionals is through education. Generating awareness about the power of promotional products will initiate the dialogue to formulate a deeper understanding of the industry. More in-depth conversations will combat the common misconception that promotional products solely revolve around an inexpensive giveaway. It is also important to understand the factors which attract young professionals and how they have evolved. Young professionals are looking to work for companies centralized around quality, sustainability, strong ethical foundations and flexible working hours, as well as opportunities for career advancement. Best advice for them: My advice is to get comfortable with being uncomfortable. Always remember that things that come easy won’t last and things that last, won’t come easy. Don’t stick with the status quo to resist the unknown. Tina Berres Filipski is editor of PPB. Continued from page 27 Michael Williams Rising Stars | FEATURE | SEPTEMBER 2021 | 33