PPB August 2021

4 Perspectives CSR – Good For The Community, Good For You 6 Feedback 9 INNOVATE 10 Question Is ‘Promo’ The Best Search Term To Use? 12 Eye On Apparel On The Coat-Tails Of Winter 18 Marketing Open The Door To New Clients 35 GROW 36 Market To Market Wine And Spirits 46 Sales Need More Leads? 50 Editor's Picks Writing Instruments 56 Workplace Trends Marijuana Legalization And Its Impact On The Workplace 61 THINK 62 Profile Jennifer Tarnopolski , Outstanding Branding, Inc, 67 Fast Forward Barbie Goes Green 73 CONNECT 74 Close Up Yvonne Fry, Fryed Egg Productions 78 PPPC Communiqué 81 Inside PPAI 87 New Members 91 Datebook 96 The Creative Calendar WAYHOME studio / Shutterstock.com. 24 SHOWSTOPPERS When form explodes beyond function, it transforms a humble product into a stunning piece of art. That is the goal behind each of the eye-catching pieces submitted every year for the PPAI Pyramid in Supplier Decorating. 64 CREATING DIVERSE, INCLUSIVE AND EQUITABLE WORKPLACES— WHAT HOLDS COMPANIES BACK? Businesses can take these steps to make real, sustainable change in companies across the industry. Kostsov / d1sk / Riddick Patrec / Shutterstock.com. contents Promotional Products Business The Official Business Monthly of Promotional Products Association International AUGUST 2021 | AUGUST 2021 | 3