PPB August 2021

Natasha Rodriguez Director of IT Twin Hill For more than a century, Edwards Garments has been making good on its promise to bring “brands to life by sending people to work and play looking great and feeling engaged.” The company launched in 1867 when Samuel Rosenbaum created the Kalamazoo Pant and Overall Co., which would become career and uniform supplier Edwards Garments, in the 1970s. Even through all of the company’s various iterations, it has always stayed true to its core values: people matter, customer satisfaction is at its core and results tell the story. And those values run deep through Edwards’ company culture. But by 2017, the company’s ecommerce site needed some help on the customer satisfaction front particularly with regard to the complexities of ordering uniforms online. Additionally, the original site was built to accommodate PIC Business Systems, the ERP system Edwards used. This meant the company was limited with regard to the capabilities it could implement into its ecommerce platform. Ultimately, it wasn’t able to provide the flexible, convenient customer experiences at the heart of its core values. Edwards decided it was time for an update. In 2018, it began engaging several technology providers in search of the right platform. “We put together a scope document and began talking to several service providers,” says Taraynn Lloyd, Edwards’ vice president of marketing. “But we quickly narrowed it down to WebJaguar—not only because the platform could address our goals and meet our business needs, but also because the WebJaguar team is very easy to work with. It really was a perfect fit.” “The WebJaguar team truly understands our business, is able to meet the unique requirements of our business and is always there to provide the personal attention we sometimes need.” SCAN ME FOR FULL ARTICLE Taraynn Lloyd Vice President of Marketing Edwards Garment “At the end of the day, you have to have best-in-class solutions that are the right fit for your business. For Edwards Garment, that’s WebJaguar because they … work with you to find the right combination of features that meet your business practice.” SITUATION: Uniform apparel company was working on an outdated ecommerce platform, built on top of its ERP system, that couldn’t handle the complexities of ordering and decorating uniforms online. The company wanted to provide its distributor customers with a more flexible and seamless ordering process using updated ecommerce technology. SOLUTION: Edwards Garment partnered with WebJaguar to unhook its ERP system from the ecommerce site, as well as implement modules that could easily handle the complexities of ordering unifor- ms online. RESULTS: Edwards Garment can now take all uniform orders through its ecommerce site. The number of customers purchasing on the site has nearly doubled compared to those who used the old platform. WebJaguar also unhooked the company’s ERP from the site allowing for more capa- bilities to be added. How a uniform apparel company transformed its customer shopping experience Case study: