PPB August 2021

Wi ne And Sp i r i t s A Toast To Tailgaters This year’s NFL preseason gets under way on August 5 with a game between the Dallas Cowboys and Pittsburgh Steelers, and college football officially kicks off on August 28 in stadiums across the country. Alcohol brands can win over fans by bringing the fun to tailgate parties. Consider these stats on today’s tailgaters: • 60 percent of tailgaters are between the ages of 25 and 44 • More men (79 percent) than women (18 percent) tailgate • 59 percent of tailgaters have a college degree and 14 percent have a graduate degree • 46 percent of tailgaters say they tailgate six-10 times a season • 42 percent of tailgaters spend over $500 a season on food and supplies • 95 percent of tailgaters prepare their food at the stadium Source: Tailgating.com The Buzz On Bars • The U.S. bar and nightclub market is projected to grow 16 percent in 2021, reaching $25.8 billion • Nearly 364,000 people work in bars, pubs, taverns and nightclubs in 2021, up from almost 332,000 in 2020 • In 2020, there were 57,000 businesses in the bar and nightclub sector • Bar owners spend an average of $420,000 to open a bar and about $710,400 to run a bar in its first year • Bar owners pay about $24,400 per month in recurring costs, which include alcohol, staff wages and licensing fees • Bars see an average profit margin of 70-80 percent, far surpassing general retail businesses, which typically see a 25-percent profit margin • Bars generate an average of $27,500 per month in revenue Sources: Statista and BinWise Bottoms Up! Here are the five most popular cocktails in the United States: 1 Margarita 2 Martini 3 Old Fashioned 4 Mimosa 5 Moscow Mule Source: Nielsen Pour It Up The United States produces over 800 million gallons of wine annually, with most coming from these 10 states: 1 California 2 Washington 3 New York 4 Pennsylvania 5 Oregon 6 Ohio 7 Michigan 8 Kentucky 9 Vermont 10 Virginia Source: WorldPopulationReview.com Hold My Beer Hard seltzers could soon reach the same market size as beer imports. Research from RBC Capital Markets shows that hard seltzers could grow 150 percent by 2025. The hard-seltzer category raked in $4.3 billion in retail sales in 2020, about 2.5 times more than 2019 sales. 38 | AUGUST 2021 | GROW