PPB August 2021

Australia, Italy, Japan and Singapore found that nearly half (45 percent) of respondents were planning on traveling internationally during the second-half of this year. Whether end users are going out or staying put, choosing the right product can also help them to be more active and mobile this winter—a factor that particularly affects older age groups during cold-weather months. A 2015 study published in the American Journal of Public Health , “The Impact of Weather on Mobility and Participation in Older U.S. Adults,” which collected data from 502 older adults, concluded that winter weather can affect health, well-being and mortality, and also led to greater isolation. Another study published in 2019 in the Journal of Health and Sport Science, “The Impact of Weather on Summer and Winter Exercise Behaviors,” found that cooler weather affects the health and well-being of all age groups, adversely influencing one’s decision to exercise or choose healthy eating habits. With one of older adults’ greatest worries being ice-related falls (47 percent), providing target audiences with items, such as special non-slip shoes equipped for the snow and ice, and which feature a protective coating to keep feet dry, can encourage more movement. Offering recipients the right product during these darker, colder months may not only help them to better navigate their daily tasks, but also to do so safely, and while being able to remain active year round. When selecting which wearables to choose for brand customization, buyers can consider the greatest winter inconvenience for their intended audience and appropriately select top-quality promo apparel to offer them. For example, a 2018 survey of 2,000 Americans, age 18 and older, conducted by OnePoll on behalf of Trane® Residential, found that nearly six in 10 (59 percent) Americans will suffer fromwet feet (from snow-soaked socks and shoes) in the winter. “Winter can be brutal in many parts Bundle Up Fully customizable from hood to hem, the Synthetic Jacket is highly compressible for everyday wear, while offering core functionalities such as water- and wind- resistance. Made to retain warmth, it’s styled with a longer-length hem coupled with an elastic drawcord hem, and includes three optional sleeve lengths with elastic cuffs. Features include YKK-zippered hand-warmer pockets with an optional chest pocket, along with an internal storage pocket. The jacket is also filled with 60-gram polyfill insulation with the option to substitute recycled insulation. Choose any color scheme imaginable to complement your brand. Available in sizes XXS to 5XL in slim, regular and fit options. Hexa|Custom / PPAI 767010, S1 / www.hexacustompromo.com Beautifully finished and entirely custom, these high-quality woven scarves are the perfect choice to gift students, employees or partners for the holidays, or to use as a way to leverage attention to a company or cause. Available in one-size-fits-all in two-color, three-color and full-color constructions, the scarves are made from 100-percent cotton in two sizes: 62 inches long by seven inches wide, and 72 inches long by seven inches wide. Hudson & Company / PPAI 434414, S1 www.hudsonthrows.com | AUGUST 2021 | 13 INNOVATE