PPB August 2021

INNOVATE 10 QUESTION: IS ‘PROMO’ THE BEST SEARCH TERM TO USE? 18 MARKETING: OPEN THE DOOR TO NEW CLIENTS Showstoppers When form explodes beyond function, it transforms a humble product into a stunning piece of art. That is the goal behind each of the eye-catching pieces submitted every year for the PPAI Pyramid in Supplier Decorating. page 24 On The Coat-Tails Of Winter With people expected to spend more time outdoors and on the go this winter compared to last year, high-quality outerwear and accessories are sure to be in greater demand. page 12 | AUGUST 2021 | 9