PPB July 2021

22 THE 52 GREATEST COMPANIES TO WORK FOR Among the industry’s best workplaces, employee happiness has become the gold standard. 93 PPAI VOLUNTEER SPOTLIGHT: THE GOVERNMENT RELATIONS ACTION COUNCIL The industry volunteers who work with PPAI on its committees, workgroups and other programs are an integral part of the Association’s success. 4 Perspectives Buckle Up. We’re In For A Bumpy Ride. 6 Feedback 9 INNOVATE 10 Question Should I Hire Someone To Do Market Research? 12 Eye On Apparel Uniforms 41 GROW 42 Market To Market Arts And Culture 50 Editor's Picks Giftable Products 58 Sales 10 Best Practices To Sell $1 Million-Plus 63 THINK 64 Management Think Red Flags: A Proactive And Profitable Approach For Your Small Business 68 Profile Mary Jo Tomasini, MAS+ 71 Fast Forward 7-Eleven Launches Collaborative Branded Apparel Collection 76 Five Minutes With Rama Beerfas, MAS 79 CONNECT 80 Close Up Griffith McDaniel 84 Factory Floor NC Custom 88 PPPC Communiqué 89 Inside PPAI 95 New Members 99 Datebook 104 The Creative Calendar Drawlab19 / Shutterstock.com Inspiring / Shutterstock.com. Cover: Drawlab19 / Shutterstock.com 71 FAST FORWARD: A RECIPE FOR RECOVERY In the event of natural disasters, consumers expect brands to get involved in the movement to prepare, help and rebuild. Breaking The Walls / Ovsianka / Valery Brozhinsky / Shutterstock.com contents Promotional Products Business The Official Business Monthly of Promotional Products Association International JULY 2021 | JULY 2021 | 3