PPB July 2021

Take Me Out To The … Museum Every year, museums draw about 850 million visitors, which is more than all major league sporting events and theme parks combined. Source: The Washington Post A Demand For Digital Digital book-borrowing hit record highs in 2020. Libraries all over the world collectively loaned more than 289 million e-books, a 40-percent increase from 2019. Audiobooks saw a 20-percent increase from 2019, with more than 138 million checked out last year. Source: Overdrive Art And Authenticity Americans view museums as the most trusted source of historical information, rating them higher than local newspapers, academic and nonprofit researchers, and history books. People even trust information at museums more than personal accounts by relatives. In fact, 80 percent of people rank museums as high on the scale of trustworthiness, outperforming grandparents (69 percent) and eyewitnesses to history (64 percent). Source: American Association for State and Local History Promo Opportunity: Museums And Schools Every year, museums spend more than $2 billion on educational programming and provide millions of hours of instruction to students and teachers, according to the American Alliance of Museums. Promotional products distributors can work with museums to spark students’ curiosity and create campaigns for everything from field trips to traveling exhibits. | JULY 2021 | 45 GROW