PPB July 2021

Un i f o rms by Danielle Renda Dressed To Serve F or employees in front-facing roles in people-centric markets, like the restaurant industry and service industries such as HVAC and lawn and landscape companies, plumbers, exterminators, cable installers and the like, the value of a high-quality, up-to-date, brand- appropriate uniform cannot be understated. Now more than ever, companies are taking the extra steps to ensure that branded uniforms bring satisfaction to the wearer—the employee— in addition to the clients they service and the impression the attire conveys. And after what was that hardest year yet for the nation’s restaurants, businesses can also use strategically selected and customized uniforms as a way to refresh their image and attract new customers, along with prospective employees. Aly Salz, CAS, CEO of Righteous, a Portland, Oregon-based distributor that provides restaurant chains with branded uniforms and fulfillment support services, says that today’s uniform should be something that employees are proud to put on, rather than something they see as simply a requirement of the job. “[Restaurants] want their staff to look good and In the restaurant and service industries, uniforms provide employees with a sense of cohesion and pride, while representing the brand and distinguishing employees to customers and clients. 12 | JULY 2021 | INNOVATE