PPB June 2021

Jason Lucash Rulebreaker J ason Lucash has always wanted to do things differently. “I’m a dreamer,” he says. “I’m an entrepreneur from a family of entrepreneurs, and I love breaking the rules on purpose. My inspiration comes from doing things completely different from how they’ve been done before.” Lucash has been involved in the promotional products industry for over 15 years. He is the co-founder of supplier Origaudio (PPAI 421483, S7), which was acquired by supplier HPG in September 2018. “I am in a unique situation,” says Lucash. “After I sold my company in 2018, I didn’t have to continue working. I live in the Bay Area and Origaudio was the fastest-growing supplier in the industry for five years in a row. I decided to sell to HPG because I wanted to continue to set the industry ablaze and leave my stamp. I want to continue to innovate, and Batch has allowed me to do that, which is why I still enjoy doing this daily. It’s new challenges and new objectives, just with more arsenal behind me.” After the acquisition, Lucash joined HPG and is currently a board member and its chief development officer. “In August 2019, I was in New York at Chelsea Market and I had that ‘eureka-aha’ In April, Jason Lucash, HPG’s chief development officer, introduced fresh food to the promotional products industry through its new premium food gift line, Batch & Bodega. In an interview with PPB , Lucash explains how Batch & Bodega’s latest venture is just another example of how he’s “setting the industry ablaze” by supporting small businesses and breaking the rules. by Kristina Valdez 84 | JUNE 2021 | CONNECT