PPB June 2021

FIVE MINUTES WITH Mike Pfeiffer VP of Technology, American Solutions for Business by Danielle Renda How ASB Is Helping Employees Leverage Social Media To Grow And Strengthen Connections I n early April, Glenwood, Minnesota, distributor American Solutions for Business (ASB) announced a new partnership with SocialHP, a social media management platform. SocialHP specializes specifically in helping mid- to large-sized businesses to leverage employees’ personal social media accounts for branding and/or direct sales. The platform, which offers easy scheduling and monitoring, and provides helpful analytics, will help ASB’s sales associates reach new clients, while growing and strengthening existing connections throughout. Sales associates also have the option to schedule and automate content for their social media profiles, or opt to have another ASB team member do so for them. ASB’s partnership with SocialHP is one element of the distributor’s larger Going Social™ initiative to stimulate social media activity and adoption. ASB is committed to providing its staff with the necessary education and resources to lead the way in education, marketing and communications. PPB spoke with Mike Pfeiffer, ASB’s vice president of technology, to learn more about the partnership. PPB Tell us about the partnership between American Solutions for Business and SocialHP. Pfeiffer At American Solutions for Business, we pride ourselves on our commitment to providing the tools and resources necessary to help our sales associates in the field succeed. So, when I was contacted by Brad Dickinson, co- founder of SocialHP, I was intrigued to learn how this could help save time, money and effort for our salesforce. Although SocialHP had good success in other verticals, they had yet to reach our industry. The timing was great for ASB because we had spent eight months getting our sales associates up to date on digital transformation and video- calling technologies. I was able to negotiate an exclusive partnership to allow us to use and grow adoption of the SocialHP product as part of our overall Going Social initiative through 2022. SocialHP receives high visibility into our industry, and we are 76 | JUNE 2021 | THINK