PPB June 2021

Current college students are not the only ones pressing pause on higher education— college-bound high school seniors are also rethinking their plans. According to a poll from nonprofits New America and Third Way, three out of four high school seniors say the pandemic has made them change their college plans. More than 20 percent say they plan to apply to schools with lower tuition or clearer COVID-19 response protocols. The pandemic has also impacted various student groups in different ways, with the sharpest drops in enrollment coming from international students, Native American students and Black students. Each of these groups experienced at least a seven-percent enrollment decline, according to the National Student Clearinghouse Research Center. Despite these declines, plenty of students—nearly 20 million—enrolled in U.S. colleges in fall 2020, according to the National Center for Education Statistics. Even though they may have logged on for lectures instead of walking their institution’s hallowed halls, most students feel like they got what they signed up for: a solid education. According to Gallup, 76 percent of students pursuing a bachelor’s degree and 72 percent of students enrolled in an associate program in fall 2020 said the quality of their education experience was “excellent” or “very good.” This year, nearly 4.5 million college students are projected to graduate. The challenge for colleges and universities is reaching students and reversing the pandemic’s enrollment declines. Keep reading for data that spotlights the many areas where higher education institutions can use the expertise of promotional products distributors to engage current students, recruit prospective enrollees, and create awareness and participation for the programs and activities schools offer their targeted audiences. The Takeya Traveler is the ultimate leak-proof travel mug for hot drinks. Featuring a flip-lock lid that locks open for easy sipping and locks closed for a leak-proof seal, its double-wall vacuum insulation keeps drinks hot for up to 12 hours. The loop handle is easy for college kids to grab and go on a trek across campus. The Allen Company PPAI 113879, S7 www.allenmugs.com Campaign Collateral These Custom Printed Skins are an easy way for students to personalize all their devices. The durable vinyl also helps protect the device from daily scratches and scuffs. When ready to remove, just peel and toss. Available in three sizes, and they are trimmable for a perfect fit. 3M Promotional Markets / PPAI 113638, S11 / www.3m.com/promote | JUNE 2021 | 55 GROW