PPB June 2021

As colleges and universities struggle with recruitment and other challenges, there are plenty of opportunities for distributors to become problem-solvers and tap into this market’s rising potential. Expanding Horizons In Higher Education T he U.S. is home to approximately 5,300 degree-granting, postsecondary institutions—and now is an especially smart time to work with them. Colleges and universities need enrollees, and the pandemic has left many schools scrambling for students. Compared to spring 2020, enrollment in spring 2021 was down 3.3 percent at public four-year schools and two percent at private four-year schools, according to the National Student Clearinghouse Research Center. Community colleges saw the biggest drop in enrollment, down 9.5 percent from last year. Co l l eges And Un i ve r s i t i es by Audrey Sellers 54 | JUNE 2021 | GROW