PPB June 2021

GROW page 36 10 Steps To A Powerful Sales Force Bringing in new salespeople requires specific preparation, so they are primed to hit the ground running. 26 EDITOR'S PICKS: THE AMERICAN DREAM 54 MARKET TO MARKET: COLLEGES AND UNIVERSITIES The Year Of The Pivot—But Sales Still Plunged Despite extraordinary efforts to find new markets, products and clients, 2020 promotional products sales fell 19 percent from the year before, with large distributors reporting the steepest decline. page 38 | JUNE 2021 | 25