PPB June 2021

and that half of these garments aren’t worn more than three times. A similar sentiment was reported by The Wall Street Journal , which stated that of these 68 garments, Americans wear each piece an average of seven times before discarding it. And because of its short lifecycle, fast fashion isn’t sustainable. American-made apparel brands carry a reputation, too, and that’s for being costlier than imported goods; however, there are many aspects that factor into the cost. For example, in overseas factories, there are different laws that govern workplace practices, compensation and the treatment of workers. In some countries, such as Nigeria, Ecuador and Cambodia, child labor is prevalent, and it’s very possible that a child as young as five years old could have played a part in making the apparel that is exported from there. In the U.S., with its stringent labor laws, companies are aware of the ethical standards that U.S. manufacturers are legally required to uphold, and therefore have a better ability to oversee their supply chain and choose their manufacturing partners accordingly. Eric Coopman, head of production for Neenah, Wisconsin, supplier Wolfmark Neckwear, Inc., DBA Wolfmark, adds another aspect to consider in terms of domestic versus overseas production. “Overseas production is not always the best option,” he says. “For example, order minimums and turnaround times have to be taken into consideration. We can turn custom-knit beanies or scarves in quantities as low as 25 pieces, in some instances in a few days. When you factor in the current issues with ocean and air freight, having a domestic supplier takes out a lot of uncertainty.” And a higher price tag may also indicate the garment is made of higher-quality materials; a fact that’s important when producing branded product. “It doesn’t pay to produce a poorly-made product with a corporate customer’s logo. Then you will have the distributor and the end user upset,” says Coopman. Instead of paying a few dollars for an item that’ll hold up for a handful of wears, distributors can help educate their end buyers on why it’s worth investing a little bit more for something that’ll last for years to come—like a favorite t-shirt that will last a decade. Quality and durability are the hallmarks most companies and organizations want associated with their brand, so the origins of the apparel they are buying are important considerations. Homegrown Ame r i can-made The Winter Gift Pack Premium Knit Scarf and Beanie is a great way to show support for a school or favorite team. The Knit Beanie with Cuff & Pom Pom, made from woven acrylic in one-size-fits-most, can have up to three colors integrated into its design. The Knitted Stadium Scarf, which measures 53 inches long and 6.5 inches wide, including its fringe, is also made from 100-percent acrylic, and offers a two-sided knitted imprint location in up to four colors. Made in the U.S.A., each set is individually polybagged. Choose from a selection of nearly 50 stock colors, shown in olive and light pink. BamBams / PPAI 255565, S9 / www.bambams.com It’s nothing but options with the Custom Beanie with Cuff and Pom . With a selection of 30 yarn colors, and a few beanie styles, brands can ensure this product accurately conveys their style. Made in the U.S.A. from 100-percent acrylic yarn, the beanie is also industrial-steamed to ensure a smooth finish. Wolfmark / PPAI 114140, S3 / www.wolfmarkties.com 20 | JUNE 2021 | INNOVATE