PPB June 2021

What led your company to enter the promotional products market? Companies continue to seek out the BISSELL portfolio of products as a result of tremendous growth in the floor care, air purification and natural cleaning markets over the past five years. Our products are being used as giveaways and/or incentives, and the means by which these products were being secured via traditional retail was not always ideal for these companies. Thus, we realized we need to support this incredible market with the people that know it best—the promotional product industry. What’s your favorite thing about being in the promotional products industry? Getting the opportunity to work on so many different types of projects. One day, we can be working on a safety program and the next day someone brings an opportunity to work on a sales incentive program, etc. Each opportunity is a gift to serve and every day is different as the projects are always changing. Why did you join PPAI? To let distributors know we want to do business with them and make it easier for them to find us. Craig Frechette Senior Manager – National Accounts BISSELL Homecare, Inc. Grand Rapid, Michigan PPAI 646857, S1 NEW MEMBER SPOTLIGHT 98 | JUNE 2021 | CONNECT