PPB May 2021

This article is an excerpt from chapter seven of The Money Will Follow , the first book published by this promotional products industry father- and-son duo. They wrote the book in 2020 when Adam was just 14 years old and it combines Michael’s wisdom and experience (as a successful visionary, businessman and creator who has built, managed and sold multi-million dollar companies and ideas, and who holds over 50 patents) with the limitless creativity and imagination of a kid. The Money Will Follow reveals the insights of their business success and explains how everyone has the ability to unlock their maximum capability and capitalize on the numerous opportunities around them. At the core of the book is the concept of Project Genesis, a way of looking at existing resources and pivoting to fill gaps in the market to rise above the competition. Adam (left) and Michael Emoff drew on their own entrepreneurial experiences in writing the book. I f you want to stand out in your market and make a difference, you have to stand out in your passion and determination to succeed with limitless belief. Then, you’ll make a difference within yourself. In both your personal brand and larger company brands, be passionate about what you do. Passion shines through all the other minutiae out there, and the entire market—including your existing and prospective clients—will see it clearly. As I’ve said before, if you’re not passionate about whatever you’re pursuing, why bother? Joy and fulfillment fuel the highest levels of dedication, and that’s what you want to incorporate into your business. Dedication will help you to make your business sustainable, both for you and for your clients. There’s a series of questions I want you to ask yourself when you’re trying to propel yourself toward success: • How valuable could I be to my employer if I was a practiced innovator? • As a business owner and an individual, what value do I have to offer? • What aspects of common sense do I possess? Gemenacom / greenaperture / Shutterstock.com The Money If there’s a gap in the market and you see when, where and how to fill it, do it. by Michael Emoff and Adam Emoff Will Follow 62 | MAY 2021 | THINK