PPB May 2021

your videos for mobile to ensure a smooth viewing experience. Gain More User Insights From Videos Facebook and other social media platforms provide detailed user insights on every piece of content you upload. Businesses canmonitor the key performance metrics of their content to understand the best marketing practices to adopt. Today, you can even track the average viewing time and the most viewed part of the video, as well as monitor the demographics of the audience and their interests. In essence, these insights provide marketers with a clearer objective and target audience. And as a result, the conversion rates and site traffic will also increase significantly. A Step-By-Step Videography Guide Creating a video follows a series of intricate production steps aimed at captivating the viewer’s attention. Your videomust convey a message and entertain at the same time. You also need to choose the right video genre: educational, behind the scenes or descriptive. Regardless of your choice of content direction, here are some video production basics to take your brand awareness to another realm. 1 Focus on a specific audience. Reach out to the audience you want to target and find out their interests. The demographics of your viewers will guide your content creation decisions. According to Forbes , young people value laidback and fun content, while older users prefer informative and serious content. 2 Choose a direction. With a better understanding of your audience, you can choose a direction for your video. Introductory videos can be used to discuss the brand’s message and how-to videos can provide specific information about products. In essence, you should choose the video content creation strategy that best suits your company’s objectives. Researchhas shown that over 40 percent of internet users shop online fromtheirmobile devices andmost of these online shoppers are inclined to makeapurchaseafterwatching a video advertisement. | MAY 2021 | 57 GROW